New Delhi, India – February 14, 2025
The global computing landscape is witnessing a significant shift as AI-driven processors become a defining factor in modern laptops. Within this evolving ecosystem, Intel’s latest Core Ultra 7 (Series 2) chipset makes its much-anticipated entry into India through Asus’ Vivobook Flip 14, a device that seeks to redefine versatility and performance at a competitive price point.
Asus has steadily cemented itself as a pioneer in laptop innovation, seamlessly integrating cutting-edge chipsets from Qualcomm, AMD, and Intel into its diverse product portfolio. Last year, the Vivobook S15 ushered in the Qualcomm Snapdragon X Elite era, the Vivobook S14 marked Intel’s entry into AI-powered PCs, and the Zenbook S16 reinforced AMD’s dominance in premium ultrabooks. Now, the Vivobook Flip 14 continues that trajectory, marking the arrival of Intel’s Core Ultra 7 (Series 2) AI processors in India.
Given Intel’s ongoing struggles to compete with AMD’s efficiency and Qualcomm’s rising influence in AI-driven computing, the success of these chips is paramount. Fortunately, Asus has constructed a Vivobook Flip 14 that boasts a near-perfect balance of performance, innovation, and affordability, ensuring that there are no weak links in its execution.
Asus Vivobook Flip 14: A Versatile 2-in-1 with AI Performance
One of the standout aspects of the Vivobook Flip 14 is its versatile convertible form factor, enabled by a 360-degree hinge that allows users to switch between laptop, tablet, tent, and stand modes effortlessly. With a price tag of ₹96,990, the Flip 14 sits comfortably below the ₹1,00,000 threshold, making it one of the most compelling AI-powered 2-in-1 laptops in this segment.
At its core, the Intel Core Ultra 7 – 256V processor powers the Flip 14, supported by 47 TOPS (trillion operations per second) of AI-driven processing via an integrated Neural Processing Unit (NPU). Paired with 16GB RAM and a 512GB SSD, this machine is designed to handle AI workloads, creative tasks, and multitasking with remarkable efficiency.
1. Intel Core Ultra 7 – 256V: A Critical Step in AI Computing
Intel’s Core Ultra 7 (Series 2) processor represents a strategic response to the AI-driven computing revolution. Built on Intel’s latest hybrid architecture, this chip integrates:
- Efficient AI Acceleration through a dedicated NPU that handles machine learning workloads without overloading the CPU or GPU.
- Hybrid Performance Cores that balance high-performance tasks with power-efficient background operations.
- Integrated Arc Graphics for enhanced GPU performance, catering to both AI-powered applications and light gaming needs.
For Intel, this chip represents a crucial step forward in countering the competition from AMD’s Ryzen AI series and Qualcomm’s Snapdragon X Elite, both of which have rapidly gained market traction. The Vivobook Flip 14, as one of the first Indian laptops to feature this chip, serves as a litmus test for Intel’s AI-driven ambitions.
2. OLED Display: Asus’ Signature Visual Brilliance
No Asus laptop refresh is complete without an exceptional OLED display, and the Vivobook Flip 14 is no exception. Featuring a 14-inch OLED panel, the laptop delivers:
- True blacks and vibrant colors, ideal for creative professionals.
- A high refresh rate, ensuring smooth visuals during productivity and media consumption.
- TÜV Rheinland certification, minimizing blue light exposure for extended usability.
Given that OLED technology is still a rarity in sub-₹1,00,000 laptops, Asus’ decision to include a high-quality panel further elevates the Flip 14’s value proposition.
3. AI-Powered Enhancements: A Smarter Computing Experience
With AI integration at the forefront, the Vivobook Flip 14 leverages Intel’s Core Ultra 7’s AI capabilities for:
- Adaptive Power Efficiency: The laptop dynamically optimizes battery usage based on workloads.
- AI-Accelerated Video Conferencing: Enhanced noise cancellation and background blur for improved virtual meetings.
- Real-Time Language Translation: AI-driven subtitling and text-to-speech conversions, enhancing accessibility and productivity.
As AI-driven workloads continue to shape next-generation computing, the Flip 14 positions itself as a future-ready device, capable of handling demanding AI applications with ease.
4. Portability and Battery Life: Designed for Versatility
Weighing approximately 1.5 kg, the Vivobook Flip 14 maintains a lightweight and portable build, making it ideal for:
- Students and professionals who require a flexible work device.
- Content creators seeking a compact yet powerful machine for editing and design.
- Frequent travelers who need a lightweight 2-in-1 laptop with strong battery life.
The battery life is rated at over 10 hours, further complemented by fast charging capabilities, ensuring that the Flip 14 remains a reliable companion for all-day productivity.
Intel’s AI Strategy: Why the Flip 14’s Success Matters
Intel’s current position in the AI computing race is precarious. The company faces significant competition from AMD and Qualcomm, both of which have made major strides in AI-powered efficiency. The success of the Intel Core Ultra 7 (Series 2) is therefore critical for Intel’s long-term strategy, and its performance in real-world devices like the Vivobook Flip 14 will be closely monitored.
Intel’s Competitive Challenges
- AMD’s Dominance in AI PCs – The Ryzen AI series has established itself as a strong contender in the AI-powered laptop space, particularly in power efficiency and machine learning performance.
- Qualcomm’s Snapdragon X Elite Disruption – Qualcomm’s ARM-based computing revolution is threatening traditional x86 processors, with Apple’s M-series chips setting new industry benchmarks.
- Microsoft’s AI Integration in Windows – With Windows 11 AI features becoming more prominent, Intel must ensure that its chips fully support AI-driven workflows to remain competitive.
How Asus is Playing a Strategic Role
Asus has positioned itself as a key partner in Intel’s AI strategy, integrating Intel’s latest chips into highly refined laptop designs. The Vivobook Flip 14 serves as a crucial test case—if the combination of Intel’s Core Ultra 7 and Asus’ hardware engineering delivers on expectations, it could help Intel regain lost momentum.